APM MONACO
Born in Monte-Carlo in 1982 and reinvented in 2012, APM Monaco is a luxury jewelry brand rooted in over four decades of craftsmanship. With 500 boutiques worldwide, the brand embodies the elegance and savoir-vivre of the French Riviera. Each piece is handcrafted from sterling silver and adorned with zirconia or freshwater pearls, reflecting a philosophy of chic sophistication and Mediterranean joie de vivre.
MORE ABOUT THE BRAND
APM Monaco is a contemporary fashion jewelry brand founded in Monaco in 1982 by Ariane and Philippe Prette, originally as a manufacturer of gold, diamonds, and precious stones before evolving into its own label in 2012. Today the company operates over 500 boutiques in more than 26 countries and employs thousands across multiple production sites. APM Monaco pieces are handcrafted in-house from high-end sterling silver 925—often from recycled sources—and adorned with zirconia and freshwater pearls, reflecting its chic, fashion-forward aesthetic inspired by the South of France lifestyle. The brand is known for releasing around a dozen collections annually and blending craftsmanship with modern design accessible to a global audience.