OUR COMPANY
Fashion Worx is a Greek-based fashion distribution company with a strong foundation. We strive to bring international fashion brands to local markets, achieving positive results for our partners and customers.
OUR STORY
Fashion Worx is a Greek-based fashion distribution company established in 2010 with the vision of bringing popular international brands from Europe and the United States into the local market.
We have a portfolio of more than 50 well-known brands across our divisions: Luxury (watches & jewelry), Fashion, Travel & Outdoor, and Kitchenware/Homeware. We distribute clothing, accessories, watches, jewelry, and lifestyle products for all occasions.
Today our products are sold across 4 countries - Greece, Cyprus, Bulgaria, and Romania. Our distribution network consists of over 1,200 strong points of sale, working with leading retail chains, department stores, and boutiques.
Our team consists of experienced specialists in the fashion, jewelry, and watch markets. Dedicated in-house sales teams ensure well-timed, targeted actions to drive in-store sales. Through direct purchasing, we deliver greater brand visibility without shifting costs from other activities.
Our reach extends to up to 50 million potential customers, and up to 90 million including tourists visiting our markets each year.
OUR DIVISIONS
Fashion Worx operates through four main divisions: Luxury (watches & jewelry), Fashion, Travel & Outdoor, and Kitchenware/Homeware. Each division is managed by specialized teams.
OUR BRANDS
Each brand is unique and plays a strategic role in building a strong and balanced portfolio. We value the identity, positioning, and heritage of every brand, ensuring it receives focused attention to maximize growth, visibility, and long-term brand equity.
EVENTS
We actively participated in key outdoor and industry events to showcase our outdoor product portfolio. These events allowed us to strengthen brand presence, connect with partners and consumers, and demonstrate product performance in real-world environments, driving awareness and engagement.
DIVE DEEPER INTO FASHION WORX
OUR NETWORK
Our distribution stores network consists of over 1,200 strong points of sale across Greece, Cyprus, Bulgaria, and Romania. We partner with leading retail chains, department stores, and premium boutiques to ensure our brands reach customers wherever they shop.
OUR TEAM
Dedicated in-house sales teams for each brand with continuous training and deep sector expertise. Our professionals understand the unique needs of each market and work closely with retail partners to maximize brand visibility and sales performance.
QUALITY SERVICE
ISO certified Service Center ensuring high-quality service through professional operations. We provide comprehensive after-sales support, warranty services, and technical assistance to maintain customer satisfaction and brand integrity.
PR & MARKETING
Co-operation with 2 PR agencies and large advertising annual program including magazines, TV, and social media. We create impactful campaigns that build brand awareness and drive consumer engagement across all channels.