BENSIMON
A French lifestyle icon since 1978, Bensimon captured Paris with its legendary tennis shoe – a simple canvas sneaker dyed in vibrant colors using innovative techniques. Born from a military surplus heritage, the brand has evolved into a complete lifestyle collection blending French elegance with casual comfort. Beloved by celebrities like Jane Birkin and Natalie Portman, Bensimon represents effortless Parisian chic.
MORE ABOUT THE BRAND
Bensimon is a classic French lifestyle brand born in the late 1970s when Serge Bensimon transformed surplus French army gym shoes into simple, hand-dyed canvas sneakers that quickly became a staple of Parisian casual chic.
Rooted in a family business that began with American military surplus in the 1940s, the brand expanded in the 1980s to include ready-to-wear apparel and then pioneered one of France’s early concept stores blending fashion, home décor, art, and travel inspiration.